Table of Contents
world industries skateboards aren't just boards; they're cultural artifacts. They represent a shift in skateboarding from a fringe activity to a global phenomenon. This article explores the history, influence, and enduring appeal of World Industries, guiding you through selecting the right board and keeping it in top condition. We'll examine into how this brand disrupted the industry with its bold graphics, innovative designs, and a team of skaters who redefined what was possible on four wheels. Whether you're a seasoned skater or just starting, understanding World Industries' impact is crucial to appreciating the evolution of modern skateboarding.
World Industries Skateboards: A History of Innovation and Influence
The Genesis of a Skateboarding Revolution
World Industries emerged in the late 1980s, a time when skateboarding was undergoing a significant transformation. Before World Industries, skateboarding companies were often perceived as corporate and detached from the culture. World Industries, founded by Steve Rocco, changed this perception by embracing a raw, irreverent, and skater-owned ethos. It was a company built by skaters, for skaters, and this authenticity resonated deeply with the skateboarding community. The brand quickly gained notoriety for its controversial graphics, pushing the boundaries of what was considered acceptable in the industry. This rebellious spirit was a breath of fresh air, attracting a new generation of skaters who were hungry for something different.
The company's early success was fueled by a combination of innovative board designs, a talented team of riders, and a marketing strategy that challenged the status quo. World Industries wasn't afraid to take risks, and this willingness to experiment paid off handsomely. They introduced new board shapes, experimented with different materials, and created graphics that were both visually striking and socially provocative. This combination of innovation and attitude helped World Industries stand out from the crowd and establish itself as a major player in the skateboarding market. It wasn't just about selling skateboards; it was about creating a movement.
Riding the Wave of Change: Key Innovations and Influences
World Industries didn't just sell skateboards; they sold an attitude. The brand's graphics were often satirical, poking fun at mainstream culture and challenging societal norms. This rebellious spirit resonated with skaters who felt like outsiders, creating a sense of community and belonging. World Industries' marketing campaigns were equally provocative, using humor and irony to connect with their audience. They weren't afraid to challenge authority, and this resonated with a generation of skaters who were questioning the status quo. The brand's influence extended beyond skateboarding, shaping the broader youth culture of the 1990s.
One of World Industries' most significant contributions was its focus on rider-owned companies. By empowering skaters to start their own brands, World Industries helped to decentralize the skateboarding industry and give more control to the people who were actually shaping the culture. This model of skater-owned businesses became increasingly popular in the 1990s and continues to be a significant force in skateboarding today. World Industries created a platform for skaters to express themselves creatively and build their own legacies. This emphasis on skater empowerment remains a defining characteristic of the brand's legacy.
Key Innovation | Description | Impact |
|---|---|---|
Controversial Graphics | Bold and often satirical designs that challenged societal norms. | Attracted a rebellious audience and pushed the boundaries of what was acceptable. |
Rider-Owned Brands | Empowered skaters to start their own companies and control their own destinies. | Decentralized the skateboarding industry and fostered a more authentic culture. |
Innovative Board Designs | Experimented with new shapes, materials, and technologies. | Improved performance and expanded the possibilities of skateboarding. |
Choosing the Right World Industries Skateboard: A Buyer's Guide
Deck Size and Shape: Finding Your Perfect Fit
Selecting the right deck size is crucial for comfort and control. World Industries skateboards come in various sizes, typically ranging from 7.5 inches to 9 inches wide. Smaller decks are easier to maneuver, making them ideal for technical street skating. Larger decks provide more stability, which is beneficial for vert riding and cruising. Consider your shoe size and skating style when making your decision. A deck that's too small can feel unstable, while one that's too large can be difficult to control. Think of it like finding the right size shoe – comfort is key.
The shape of the deck also plays a significant role in your skating experience. World Industries offers decks with different concaves and kicks. A deeper concave provides more board feel and allows for quicker turning, while a mellow concave offers a more stable platform. The kicktail angle affects the pop and responsiveness of the board. Steeper kicks provide more pop, making it easier to ollie and perform other tricks. Experiment with different shapes to find the one that best suits your style and preferences. It's all about finding that sweet spot where the board feels like an extension of your own body.
Components and Construction: What to Look For
Beyond the deck, the components of your World Industries skateboard are crucial to its performance. Trucks, wheels, bearings, and grip tape all contribute to the overall feel and functionality of the board. High-quality trucks provide stability and allow for smooth turning. Look for trucks made from durable materials like aluminum or steel. The size of the wheels affects the speed and smoothness of your ride. Smaller wheels are better for street skating, while larger wheels are ideal for cruising and vert riding. Bearings determine how fast your wheels spin. Look for bearings with a high ABEC rating for optimal speed and performance. Don't skimp on these components; they can make or break your skating experience.
The construction of the deck is another important factor to consider. World Industries decks are typically made from multiple layers of maple wood, pressed together to create a strong and durable platform. The quality of the wood and the pressing process can affect the board's pop, flex, and overall lifespan. Look for decks that are made from high-quality maple and have a consistent shape and thickness. Some World Industries decks also feature special construction techniques, such as carbon fiber reinforcement, to enhance their strength and performance. Investing in a well-constructed deck will pay off in the long run, providing you with a reliable and enjoyable ride for years to come.
Component | Considerations | Impact on Performance |
|---|---|---|
Trucks | Material, size, and turning radius | Stability, turning ability, and overall control |
Wheels | Size, durometer (hardness), and shape | Speed, smoothness, and grip |
Bearings | ABEC rating and lubrication | Wheel speed and smoothness |
Grip Tape | Grit and adhesion | Foot grip and board control |
Maintaining Your World Industries Skateboard: Tips and Tricks
Keeping Your Deck Fresh
Your World Industries skateboard deck is the foundation of your ride, and keeping it in good condition is essential for performance and longevity. One of the simplest things you can do is to avoid riding in wet conditions. Water can damage the wood and cause the plies to separate, leading to a warped and weakened deck. If you do happen to get your board wet, dry it off immediately with a clean towel and allow it to air dry completely before using it again. Avoid leaving your board in direct sunlight or extreme temperatures, as this can also cause warping and cracking. Store your board in a cool, dry place when not in use.
Another important aspect of deck maintenance is protecting it from impact. Avoid slamming your board on the ground or against other objects, as this can cause chips, cracks, and delamination. Use skate rails or coping when grinding to protect the edges of your deck. Consider applying edge guards or nose guards to further protect vulnerable areas. Regularly inspect your deck for signs of damage, such as cracks or chips, and address them promptly. Small cracks can be repaired with wood glue, while larger cracks may require professional repair or replacement. Taking care of your deck will not only improve its performance but also extend its lifespan, saving you money in the long run.
Hardware and Wheel Care
Maintaining your hardware and wheels is just as important as caring for your deck. Regularly check the tightness of your trucks and wheels to ensure they are properly secured. Loose trucks can cause instability and make it difficult to turn, while loose wheels can lead to wobbling and reduced speed. Use a skate tool to tighten the nuts on your trucks and wheels, but be careful not to overtighten them, as this can damage the threads. Clean your bearings regularly to remove dirt and debris, which can slow them down and reduce their lifespan. Use a bearing cleaning kit and lubricant to keep your bearings spinning smoothly. Replace worn-out bearings as needed to maintain optimal speed and performance.
Your wheels also require regular attention. Clean them periodically with a mild soap and water to remove dirt and grime. Check for flat spots or uneven wear, which can affect your ride quality. Rotate your wheels regularly to distribute wear evenly and extend their lifespan. Consider upgrading to higher-quality wheels for improved performance and durability. Softer wheels provide better grip and are ideal for cruising, while harder wheels offer more speed and are better suited for street skating. Taking care of your hardware and wheels will not only improve your skating experience but also prolong the life of your entire setup.
Component | Maintenance Tip | Frequency |
|---|---|---|
Deck | Avoid water, protect from impact, and store properly. | After each session |
Trucks | Check tightness and clean regularly. | Weekly |
Wheels | Clean, rotate, and check for wear. | Monthly |
Bearings | Clean and lubricate regularly. | Every 2-3 months |
The Enduring Appeal of World Industries Skateboards: Why They Still Matter
A Symbol of Rebellion and Individuality
World Industries skateboards weren't just a way to get around; they were a statement. In a world often telling you to conform, these boards screamed individuality. The bold graphics, often edgy and controversial, gave skaters a way to express themselves. Think of it like wearing a band t-shirt that shows everyone your music taste – a World Industries board did the same, but for your attitude. This sense of identity is a big reason why they still resonate today. They remind us of a time when skateboarding was about breaking the rules and doing things your own way.
It's not just nostalgia, either. World Industries helped shape the modern skateboarding landscape. They proved that a skater-owned company could thrive and influence the entire industry. This paved the way for countless other independent brands and helped to keep skateboarding authentic and true to its roots. When you see a skater ripping on a board with a unique graphic, remember that World Industries helped make that possible. They showed the world that skateboarding was more than just a sport; it was a culture worth fighting for.
Inspiring Future Generations of Skaters
The impact of World Industries extends beyond just the skaters who rode their boards in the 90s. Their innovative designs and marketing tactics continue to inspire new generations of skaters. The brand's willingness to take risks and push boundaries has set a precedent for other companies in the industry. World Industries showed that it's okay to be different, to challenge conventions, and to create something truly unique. This message resonates with young skaters who are looking to express themselves and make their mark on the world.
Moreover, the legacy of World Industries lives on through the skaters they inspired. Many of the riders who came up riding for World Industries have gone on to become influential figures in the skateboarding world, starting their own brands, creating their own videos, and shaping the culture in their own ways. These skaters carry the torch of innovation and individuality that World Industries ignited, ensuring that the brand's influence continues to be felt for years to come. When you see a skater pushing the limits and doing things their own way, remember that they are standing on the shoulders of giants like World Industries.
Aspect | Impact on Enduring Appeal |
|---|---|
Rebellious Image | Attracted skaters who wanted to stand out and challenge norms. |
Skater-Owned Ethos | Promoted authenticity and empowered skaters. |
Influence on Industry | Paved the way for independent brands and a more diverse skateboarding landscape. |
Inspiration for Future Generations | Encouraged innovation, creativity, and self-expression. |
The Legacy Rolls On
World Industries skateboards, with their innovative designs and impactful marketing, have left an indelible mark on the skateboarding world. From their disruptive beginnings to their continued presence in the market, they've inspired generations of skaters and shaped the culture we know today. Whether you're a collector, a seasoned pro, or a beginner, understanding the legacy of World Industries provides a deeper appreciation for the evolution of skateboarding and the brands that dared to push its boundaries. The story of World Industries is a testament to the strength of creativity, innovation, and a relentless pursuit of pushing the limits.