Absolute Guide: World Industries Skateboard Like A Pro

Table of Contents

The world of skateboarding is filled with iconic brands, but few have had the same impact as world industries skateboards. From its disruptive beginnings to its lasting influence on skate culture, World Industries carved a unique path, challenging conventions and pushing the boundaries of what a skateboard company could be. This article explores the fascinating history of World Industries Skateboards, examining its innovative designs, its influence on the sport, and its appeal to collectors. Join us as we examine into the story of a brand that dared to be different and left an indelible mark on the skateboarding landscape. We'll explore the company's origins, its groundbreaking marketing strategies, and the legendary skaters who rode for the brand. Whether you're a seasoned skater, a collector, or simply curious about the history of skateboarding, this article will provide a comprehensive overview of World Industries Skateboards and its enduring legacy. Find how they became more than just a company, they became a cultural icon.

1. The Rise of World Industries Skateboards: A Cultural Icon

The Genesis of a Skateboarding Revolution

In the late 1980s, the skateboarding industry was ripe for disruption. Established brands had grown complacent, and a new generation of skaters was hungry for something different. Enter Steve Rocco, a visionary entrepreneur with a passion for skateboarding and a knack for challenging the status quo. Rocco, along with Rodney Mullen, one of the most innovative skaters of all time, founded World Industries Skateboards. Their goal was simple: to create a company that was truly by skaters, for skaters. This ethos resonated with a growing number of skaters who felt alienated by the mainstream skateboarding scene. World Industries quickly gained a reputation for its edgy graphics, its innovative product designs, and its commitment to supporting the underground skateboarding movement. The company's early success was fueled by a combination of talent, creativity, and a willingness to take risks.

Challenging the Status Quo: Marketing and Innovation

World Industries didn't just revolutionize skateboard design; they also transformed how skate companies marketed themselves. Instead of relying on traditional advertising, they embraced guerilla marketing tactics, creating controversial ads that challenged the industry's norms. Their graphics were often irreverent, pushing boundaries and sparking conversations. This edgy approach resonated with skaters who were tired of the same old corporate messaging. Innovation was also key to World Industries' success. They were among the first companies to experiment with new materials and construction techniques, resulting in lighter, stronger, and more responsive skateboards. This commitment to innovation helped them attract some of the most talented skaters in the world, further solidifying their position as a leader in the industry. The brand became synonymous with a new stage of skateboarding, one that valued creativity, individuality, and a rebellious spirit.

2. World Industries Skateboard Decks: Innovation and Design

Pioneering Deck Construction

World Industries wasn't just about graphics; they also pushed the envelope when it came to deck construction. They experimented with different wood types, laminates, and pressing techniques to create decks that were lighter, stronger, and had more pop. One notable innovation was the use of composite materials, like fiberglass, to reinforce the wood and increase durability. This allowed skaters to push their limits without worrying about their boards breaking.

They also played with concave designs, creating decks with steeper curves and more pronounced pockets for better foot placement and control. These innovations weren't just for show; they had a real impact on how skaters performed. By constantly experimenting and refining their designs, World Industries helped to advance the technology of skateboarding decks.

Iconic Deck Graphics and Artists

The graphics on a world industries skateboard deck were more than just decoration; they were a statement. World Industries collaborated with a stable of talented artists who created some of the most memorable and iconic images in skateboarding history. Marc McKee, Sean Cliver, and Ron Cameron were just a few of the artists who contributed to the brand's distinctive aesthetic.

Their graphics often featured cartoonish characters, satirical commentary, and bold colors. The Devilman, Flameboy, and Wet Willy became synonymous with the brand and were instantly recognizable to skaters around the world. These graphics weren't just visually appealing; they also reflected the brand's rebellious spirit and its willingness to challenge conventions. A World Industries deck wasn't just a piece of equipment; it was a canvas for self-expression.

3. The Impact of World Industries Skateboards on Skateboarding Culture

Shaping Skateboarding Style and Trends

World Industries didn't just sell skateboards; they sold a lifestyle. The brand's edgy graphics, innovative designs, and rebellious attitude influenced skateboarding style and trends for years to come. Skaters wanted to emulate the pros who rode for World Industries, adopting their clothing, their tricks, and their overall approach to skateboarding. The brand helped to popularize technical street skating, with skaters pushing the boundaries of what was possible on handrails, ledges, and other urban obstacles. World Industries also played a key role in the rise of skateboarding videos, producing some of the most iconic and influential films of the stage. These videos showcased the talent of their riders and helped to spread the brand's message to a global audience.

The World Industries Effect: Beyond Skateboarding

The impact of World Industries extended beyond the skateboarding world, influencing art, music, and fashion. The brand's graphics and marketing campaigns were often inspired by punk rock, hip hop, and other countercultural movements. This resonated with a generation of young people who were looking for something different from the mainstream. World Industries helped to bridge the gap between skateboarding and other subcultures, creating a unique and influential aesthetic. The brand's success also paved the way for other skater-owned companies to thrive, creating a more diverse and authentic skateboarding industry. World Industries proved that it was possible to build a successful brand without compromising your values or selling out to corporate interests.

4. Collecting Vintage World Industries Skateboards: A Guide

So, you're thinking about diving into the world of vintage world industries skateboard collecting? That's awesome! It's a fun hobby, but like any collecting pursuit, it helps to know what you're doing. First things first, do your homework. Not all World Industries boards are created equal. Some are way rarer and more valuable than others.

Pay close attention to the graphics. Those iconic Devilman, Flameboy, and Wet Willy boards? Those are usually hot commodities. But even within those characters, there are different variations and colorways that can affect value. Check for the artist's signature too. Boards with signatures from Marc McKee, Sean Cliver, or Ron Cameron can fetch a premium. Knowing the history behind the board, like what year it was released and which pro skater used it, can also boost its appeal.

Condition is also a huge factor. An unused, still-in-shrink-wrap board is going to be worth way more than one that's been heavily ridden and beat up. However, even a used board can have value if it's a rare graphic or a sought-after model. Look for cracks, chips, and delamination. Check the edges for wear and tear. The more original the board is, the better.

Where can you find these treasures? Online marketplaces like eBay are a good starting point, but be careful of fakes and reproductions. Local skate shops and flea markets can also be goldmines, but you'll need to do some digging. Skateboarding swap meets and collector groups are great places to network and find authentic boards.

Finally, remember that collecting should be fun. Don't get too caught up in the potential monetary value. Collect what you love, and enjoy the hunt.

• Research: Know your boards! Learn about different graphics, artists, and release years.
• Condition: Evaluate the board's condition carefully. Look for cracks, chips, and wear.
• Authenticity: Be wary of fakes and reproductions. Buy from reputable sources.
• Network: Join collector groups and attend swap meets.
• Enjoy: Collect what you love and have fun with it!

The Enduring Legacy of World Industries

World Industries Skateboards may no longer be the dominant force it once was, but its impact on skateboarding culture is undeniable. The brand's innovative designs, rebellious spirit, and commitment to pushing boundaries helped shape the sport into what it is today. From its iconic graphics to its legendary team of riders, World Industries left an indelible mark on the skateboarding world, inspiring generations of skaters to embrace their individuality and challenge the status quo. Whether you're a seasoned skater or a newcomer to the sport, the story of World Industries Skateboards is a reminder that anything is possible with creativity, passion, and a willingness to defy expectations. They proved that a skateboard company could be more than just a manufacturer of equipment; it could be a cultural force that shapes the way people think about skateboarding and themselves.